Distributor of the Year
Radwell is an ISO certified market-leading global supplier of industrial automation parts and repair services with an inventory of 20 million new, used and obsolete automation parts. Simply put, we repair and supply machinery parts including sensors, drives, scanners and motors to businesses with any form of automation in their facility.
Our impressive 58,000 sq.ft. UK facility based in Staffordshire houses our customer-focused sales team who work closely with our engineers and shipping department to serve over 55,000 customers in 175 countries.
We have a network of 25 bilingual inside sales team members and 10 outside sales team members in UK, Poland and Germany, who collectively speak 12 languages to ensure there are no barriers when communicating with our customers. We supply Food Processing, Energy, Pharmaceutical, Manufacturing and Automotive industries with a 96% customer satisfaction rating from SME’s and international companies including Unilever, Toyota, Muller, EDF Energy and Pirelli.
- In-house shipping team serve over 55,000 customers in 175 countries.
- Inventory of 20m new, used and obsolete automation parts worth Â£2bn and available for shipping worldwide within 24 hours.
- 9 branches across North America, Canada, UK and Germany.
- On-site repair centre with 35 highly qualified engineers, 2,600 purpose-built test fixtures and free repair collection, helping businesses avoid upgrading their entire machine.
- Asset Recovery program purchases unwanted products, ensuring our global inventory is continually replenished and reduces landfill.
- Manufacturers of a range of high-quality replacement products called Verified Substitutes offering significant savings, 3-year warranty and 24-hour shipping.
- Obsolescence Management service assesses and replaces customers’ obsolete components improving the reliability, efficiency and machinery life expectancy.
- 24/7 Emergency Support.
- ISO 9001:2015 Certified.
Turnover has grown year-on-year and export sales are continually increasing and exceeding annual targets. We accomplished our 3-year export growth plan of 80% with some countries showing a staggering 7000% increase, despite Brexit and COVID-19.
2017 – Turnover: £14,477,000 Profit: 972,000
2018 – Turnover: £15,857,000 Profit: 1,324,000
2019 – Turnover: £16,296,060 Profit: 1,978,000
2020 – Turnover: £17,506,837 Profit: TBC
Investing £1m in a German branch in 2016 helped to build strong relationships with customers in one of the largest industrial automation economies. By 2020, our German branch had a £2.5m turnover against a target of £2.3m. Today, Radwell have 9 branches across America, Canada, UK and Germany.
We collaborate with manufacturers including Turck, Schneider, Mencom, Leuze and Finder to help customers save up to 15% against buying direct. Our global inventory of over 20m automation parts worth £2bn, with shipping available worldwide within 24 hours, ensures our customers can rely on Radwell to instantly supply or source all types of parts. We also manufacturer our own range of automation parts, providing customers with savings of up to 95%.
We purchase unwanted new and used automation products as part of our Asset Recovery program, ensuring our global inventory is continually replenished, as well as providing benefits to our customers to help them make money and reduce landfill. We offer an Obsolescence Management service whereby we assess and replace companies’ obsolete components improving their reliability, efficiency and machinery life expectancy.
Our in-house shipping teams handle over 500,000 packages every year and pride themselves on recycling or re-using all packaging materials, including pallets and cardboard boxes. We reduce costs by requesting at least three quotes from local couriers who are price sensitive, customer focused and monitor their carbon footprint.
In 2019/2020, we were winners of The Make UK Innovation Award, Staffordshire Chambers International Trade, Logistics UK Shipper of the Year, Sentinel International Trade, AEMT Supplier of the Year and European German Trade & Invest Award. Recognition has won business with international companies such as Pepsi Co. and Coca Cola.
Innovative Product Range
Radwell stands out from competitors by manufacturing its own automation products. We recruited a Brand Manager in 2015 to help execute our strategy to become a leading manufacturer in the automation industry. We research top selling products, manufacturer them in-house and promote them as Radwell Verified Substitutes. High-quality replacements saving customers up to 95% off original parts. Our state-of-the-art in-house repair centre, housing industrial machinery and test fixtures, allows us to repair, test and develop all types of industrial automation parts. Verified Substitutes have been developed to meet customers requirements and provide customers with a more cost-effective option without comprising on quality.
This innovative idea significantly changed the brand identity of Radwell, as we were not only considered a global leader in supplying and repairing automation parts, but also quickly became recognised as a leading manufacturer of automation parts, setting us apart from competitors. Today our range of 1,037 Verified Substitutes have sold over 500,000 products globally with a revenue of over Â£50 million.
As an essential business we remained open during the COVID-19 pandemic to support food processors and manufacturers, ensuring their automation equipment ran 24/7. To support these companies and essential workers further, Radwell used their global buying power to source personal protective equipment (PPE) and donated thousands of face masks to local charities and medical facilities. To go further with our response to the pandemic, we designed and manufactured innovative PPE products in-house to help reduce the spread of the virus.
Following research into PPE products on the market we concluded that door opening devices could be instrumental in reducing the spread of the virus within the workplace. Our engineers manufactured a foot operated step that reduces contact with door handles, as well as a tool to assist opening doors and using touchscreens. Branded as ‘The RadStep-2020’ and ‘The RadTouch-2020’, these products are available online 24/7 and global sales have reached over 100,000. We are proud that these PPE products are successfully being sold globally, with global sales reaching over 100,000. Companies including Smurfit Kappa, Taylor’s of Harrogate, Ardagh Glass and Scholle UK Ltd have purchased The RadStep in bulk quantities and installed them in their facilities. We are proud to have recently been awarded the Make UK ‘Innovation Award’ for our RadStep-2020.
By designing and manufacturing in-house innovative PPE products, this had a significant impact on maintaining our continual growth that Radwell pride themselves on. Our innovative approach, desire to succeed and customer-focused attitude will keep Radwell at the forefront of customer’s minds during the pandemic and beyond. Building lasting relationships with numerous industries and understanding industry specific needs, ensures the Radwell brand will go from strength to strength.
As a company, we think locally as we do business globally which is reinforced by our ‘Glocalisation’ strategy. Our European Marketing Team implements our glocalisation strategy through email campaigns, social media, website development, customer reviews, Google AdWords, journal advertising, multilingual marketing literature, videography and photography.
We have significantly expanded our range of translated website and email content into 29 languages, covering the largest European countries we serve. We have a range of website domains, i.e. Radwell.fr, Radwell.de, Radwell.es etc to help drive online sales. Hiring a new SEO Specialist has significantly assisted us with the optimisation of our international e-commerce sites. Over the last month, we have implemented email marketing campaigns to customers based in Turkey and Russia and we have plans to add new content and languages to our website, targeted at the Scandinavian countries and Belgium.
We continually recruit language speakers for emerging markets, i.e. recruiting a Swedish sales representative at the start of 2020 has helped us to cater to this emerging market and has resulted in a significant 273.8% growth in Sweden YTD. We have put resources in place to ensure that our sales teams can visit their customers to gain an in-depth understanding of how they operate. In the UK, we have 5 Area Sales Managers (ASMs), an ASM based in Poland and 2 ASMs who work from our German branch. We have a network of bilingual sales representatives based at our Staffordshire facility who speak 12 languages, which allows us to quickly translate website content, email campaigns, social posts and marketing flyers. Delivering country specific marketing campaigns ensures we have an edge over competitors.
Ecommerce platforms including eBay, Amazon, Google Shopping, Mercateo and FluidPowerNet have been setup over the last year to build a presence across Europe. We have an inventory of over 1,000,000 parts on the FluidPowerNet.com eCommerce platform, a subscription only B2B portal designed to help businesses generate leads in European countries.
Exceptional Customer Service
We pride ourselves on providing exceptional customer service. Our European Marketing Team analyse every aspect of the customer journey from point-of-contact to conversion to build a ‘Know Your Customer’ portfolio. This ensures that cultural differences influence how we communicate with customers and that marketing material is available in their language.
Our Customer Satisfaction Team work closely with our Bilingual Sales Team to ensure consistent customer service across all EMEA countries. Our new RadAIR initiative focuses on an Acknowledge, Investigate and Resolve approach, offering a positive first-class service throughout the customer journey.
Together with continual staff development and monitoring competitors’ offerings, our 35 sales staff actively engage with customers and gain feedback regarding our products, repair services, pricing, shipping and customer service.