Explanation of “why Samsung?”:

Established in 1969, Samsung Electronics has been one of technology’s leading pioneers for over 50 years and continues to redefine the worlds of TV, smartphones, wearable devices and other core pillars within its business.

By staying ahead of consumer needs and expectations, and by finding ways to thrive in evolving markets, Samsung continues to ensure its customers are at the centre of its business, driving industry standards for innovative products across the technology arena in 2020 and beyond.

Samsung inspires the world and shapes the future with transformative ideas and technologies. Its robust and exciting vision for the immediate future is evident through its latest leading innovations: QLED 8K, 5G, IoT, Mobile and Display.


QLED 8K was a breakthrough for the TV industry, taking detail and depth to levels we have never seen before. Samsung’s award winning QLED 8K model was the first commercially available 8K model on the market using QLED technology to deliver the brightest, most colourful pictures available with the 8K resolution taking this even further to deliver the most realistic pictures possible.

An artificial intelligence (AI) engine has been developed to deliver the best performance possible, using and analysing content to further enhance picture quality no matter what the original resolution of the program is. Essentially, these TVs are continually learning and improving to benefit consumers. Samsung QLED 8K technology will lead the way in this new era of TVs.


Samsung is at the forefront of 5G research and development, powering the cutting-edge technologies driving this next wave of mobile application development. For more than a decade, Samsung has led the industry in driving breakthrough innovations to make 5G a reality:
• first gigabit speed 5G transmission
• first 5G transmission to a vehicle
• first 5G handover between multiple cells
• first 5G smartphone in the UK market
• first to launch a mid-market 5G handset

In 2019, Samsung shipped more than 6.7 million Galaxy 5G devices globally, and in the UK, it currently owns 91% share of the 5G smartphone market. Samsung also offers the biggest portfolio of 5G ready devices and to harness this new generation of connectivity, every device in the Galaxy S20 series—the Galaxy S20, Galaxy S20+ 5G and Galaxy S20 Ultra 5G—comes equipped with the latest 5G support.

Samsung sees its 5G opportunity in the rapidly growing demand for fast and responsive connectivity. Doing its part to define and introduce the next generation of mobile standards, Samsung is an active contributor to 3GPP and has held leadership roles across key 3GPP groups, including SA Plenary chair during the completion of Release 15 and Release 16.

Samsung is also contributing in the ITU Radio communications sector (ITU-R) and supporting the organisation’s International Mobile Telecommunications vision for 2020 (IMT-2020), which establishes a set of 5G benchmarks, and evaluates network technologies that will meet that growing connectivity demand. In addition to this, Samsung is involved in UK5G advisory board, set up by Government to direct how 5G innovation in the UK is promoted.

IoT – SmartThings:

Samsung’s investment and leadership in AI, IoT, and 5G technologies serve as the building blocks for its Connected Living vision, of which Samsung SmartThings is a foundational layer.

SmartThings is the brain of a smart home, connecting wirelessly with a wide range of smart devices through the SmartThings app.

SmartThings’ strength lies in three core areas:
• Secure: Backed by Knox, enterprise grade security – protecting personal data between the home and the cloud
• Simple: All devices controlled in one simple to use SmartThings app. No need to use multiple apps and use with ease whilst in the home and out and about
• Open: Works with 80% of the UK’s leading IoT brands and across all major mobile operating systems (iOS, Android) allowing customers to make their smart devices from different brands work together

Since unifying the SmartThings app and introducing the SmartThings Cloud, the SmartThings ecosystem has grown significantly. The number of registered SmartThings users has grown 220 percent and app installs have increased 61 percent and the number of partners participating in this ecosystem has also grown by 44 percent. Today, consumers can enjoy SmartThings experiences with devices from top global brands like Amazon, Google, Bose, Sylvania, and Plume.

Late last year, Samsung launched a world first with SmartThings Energy Control in the UK, joining with Bulb to help people with smart meters monitor their energy use in (almost) real-time from the convenience of their smartphone or tablet. A simple, free to download app-based service, SmartThings Energy Control represents an important step forward in the way people connect energy usage information and their carbon impact with practical, everyday actions like switching on the washing machine.

Mobile – Samsung Galaxy Z Flip

Samsung has a long history of pioneering new form factors and categories within the mobile industry – full touch, phablet, edge, Infinity, Infinity-O, and of course, foldable.
The Galaxy Fold represented the beginning of an entirely new mobile category and this led the way for the Galaxy Z Flip – creating a unique foldable experience like any other smartphone on the market today.

Galaxy Z Flip introduces a new device portfolio that reaffirms Samsung’s commitment to leading the category, with the bold, stylish and statement-making foldable smartphone. Designed for those who see cutting-edge technology as a way to express themselves, the Galaxy Z Flip doesn’t compromise on features.
The device is engineered with first-of-its-kind Ultra-Thin foldable glass, which has never been seen in a foldable device before. The Galaxy Z Flip bends the laws of physics and features a 6.7-inch Infinity Flex Display that folds into a stylish and compact form factor and fits perfectly in the palm of the hand or suit pocket.
The Galaxy Z Flip can stay open at a range of angles, like a laptop screen, and the innovative Hideaway Hinge also integrates Samsung’s new sweeper technology, which uses nylon fibres crafted by micro-height-cutting technology to repel dirt and dust.

Display – The Wall

A recent example of ground-breaking pioneering microLED technology is The Wall, delivering a new standard for home cinema and media rooms in terms of pure black, pure colour and pure greatness.

For the first time ever, an integrator can deliver truly impressive, immersive experiences to their client, even in a bright space such as a penthouse or superyacht. It does this by using direct drive microLED technology, where the light is emitted by the LED and doesn’t rely on a lamp or backlight to illuminate the pixel, this means the image is brighter, the black levels are incomparable and you get no screen burn.