Most Outstanding PR Agency
About Coastal PR:
Our motto is simple – Well done is better than well said. This simple but fundamental mindset drives our continuing motivation and passion for the Electronics Industry, and it’s why we have been so successful in such a short space of time.
Our clients have commented how energised they feel after dealings with us – and that’s because we love what we do, and our outstanding results prove that.
About the Owner:
At the age of 34, Tracy Annandale received her degree in PR management from the Durban University of Technology (DUT). During her time at the university, she started the first student-run PR consultancy. Siyakhula (a Zulu word meaning “We are Growing”) allowed PR students to gain valuable industry experience before graduating. Starting the agency caught the management team’s attention at MassDiscounters, and she was offered her dream job whilst completing her final year of study.
With the backing of a large corporation that focuses on education, she had the opportunity to help communities in need by developing community-based projects that actually helped long-term and didn’t just provide a temporary fix. She travelled across South Africa, visiting rural schools with no running water or electricity. Schools where children were starving and communities that desperately needed help. She had read an article sometime before, and one phrase had stuck with her “You cannot teach a hungry child”. Upon returning home, she started an incredible project, AmaLunchbox, which provided underprivileged schools with kitted-out, self-sufficient container kitchens. This project, which continues today, has provided over 1 million meals to school children whose only meal during the day is the one they receive at school.
In 2007, amongst continuing political unrest and an exponential increase in crime, they made the heart-breaking decision to immigrate to the UK. Tracy started work as an apprentice at a marketing consultancy in August 2008, with a strong technology focus. She threw herself into researching the electronics industry – learning and networking until she could offer the best help and serve her clients. Quickly rising through the ranks to Account Director, she possesses in-depth knowledge of business strategy, account management, B2B, and B2C marketing and media relations.
With years of diverse and varied experience, she provides complete PR and marketing offerings unlike any other.