Most Outstanding PR Agency
BUSINESS IN A TIME OF COVID 19 & BREXIT!.
The combined tectonic plates of COVID 19 and BREXIT on the UK and Global economies during 2020 and 2021 have caused difficulties not seen since World War II and Darwin’s theory of Survival of the Fittest has seriously come into play! not just for human beings worldwide but for business, too!
Whilst communications, pharmaceutical and delivery companies have grown incredibly – dominating global business, it has left other businesses reeling in their wake.
MASCARENHAS PR LTD’s mission this year was to promote its client companies to the very best of its ability by offering strategic plans for flexible marketing – taking into account the inability to meet face to face and attend exhibitions – whether in the electronics sector or related aerospace and defence sectors. This was achieved by examining global, niche application requirements and working very closely with editors to provide articles that featured a positive and optimistic technological overview to various growth potential – especially in the area of ramped-up medical applications to tackle COVID 19 – both for patient care and the production of testing and vaccines.
SMITHS INTERCONNECT, for example, received exceptional coverage for its global design and manufacturing locations that provided vital supplies of ventilators from its production facilities extending from North Africa and APAC to the Americas and Europe.
The agency publicised the interconnection products that went into French-made portable ventilators found in ambulances, ambulatory helicopters and hospitals alongside US-developed, Asia-manufactured ventilator systems and UK- developed breathing systems.
SMITHS INTERCONNECT depended on many factors including its own design, development and prototyping teams and its many distributors. The manufacturer has recently recognised these suppliers via its Distribution Awards highlighting it most outstanding partners – globally as well as on a regional basis.
NASA’s MARS Exploration Program where the Rover was launched on July 30th 2020 made a successful landing on Mars on the 18th Feb this year. Once again, MASCARENHAS PR LTD highlighted SMITHS INTERCONNECT’s vital role within this mission-critical landmark venture. The agency has promoted the manufacturer’s capability within NASA and ESA projects for the past decade. The expertise acquired by SMITHS INTERCONNECT is via its commitment to space technology innovation – since 1968.
Having served its Japanese account, Itron (UK) Ltd for decades, the agency has, over the years, had to contend with competitors such as Samsung to market state-of-the art displays as well as supporting software products to wide sectors including industrial, agricultural and gaming markets.
Last year, MASCARENHAS PR LTD was featured in a leading electronics publication – writing about COVID 19 – highlighting the vital importance of implementing successful and reliable Test and Trace in communities across the globe by using data and operational expertise available from electronics companies to help in the battle against the virus.
For almost a decade the agency has shown a serious commitment to raising the profile of Conflict Minerals in the global electronics supply chain – with the help of key editors who have featured these articles so prominently. The brutal injustices of child slavery continues due to irresponsible sourcing of Conflict Minerals from the DRC by the affluent Global Electronics Industry. In 2010, President Obama enshrined Conflict Mineral regulation into US law via the Franks Dodd act and on the 1st January 2021 the EU regulation has come into force. MASCARENHAS PR LTD has now had acceptance of such a Conflict Mineral article within the Aerospace Industry.
Therefore, the challenge continues in another key market sector – with a view to getting fair prices paid to the poverty-stricken people of the Democratic Republic of Congo, by huge global corporations – for the country’s rich resources of gold, tantalum, tin and tungsten (3TGs) used in our everyday electronics products – mobile phones and laptops.